Fiche 3/4 — Strategie Business English

Cabinet Action — Formation anglais CPF — Qualiopi

1. Le lexique strategique essentiel

TermeSensUsage
RoadmapFeuille de routeLet's review the product roadmap.
MilestoneJalonWe hit our first milestone.
Value propositionProposition de valeurOur value proposition is speed and quality.
Bottom lineResultat netThe bottom line is, we need more leads.
Top lineChiffre d'affaires brutTop line growth is our priority.
Go-to-market (GTM)Mise sur le marcheOur GTM strategy is B2B direct.
ScalabilityCapacite a monter en chargeScalability is our main challenge.
PivotChangement strategiqueWe decided to pivot towards SaaS.
BenchmarkingComparaison marcheBenchmarking shows we are competitive.
Competitive edgeAvantage concurrentielOur data is our competitive edge.
StreamlineRationaliserWe streamlined the approval process.
PositioningPositionnementOur positioning is premium.
Market sharePart de marcheWe gained 3% market share.
Churn rateTaux d'attritionChurn rate went from 6% to 4%.
Acquisition cost (CAC)Cout d'acquisitionOur CAC is $120.
Lifetime value (LTV)Valeur vie clientLTV/CAC ratio is 4:1.

2. Phrases toutes faites pour reunion strategie

Presenter : "Let me walk you through our Q3 strategic roadmap."

Justifier : "This aligns with our long-term vision."

Prioriser : "We're doubling down on customer retention."

Trancher : "Let's table feature X and focus on feature Y."

Cadrer : "This is outside the scope of this project."

Escalader : "We need to bring this up to the steering committee."

Conclure : "The bottom line is, we need more runway."

3. SWOT analysis : le canevas en anglais

STRENGTHS (Forces)WEAKNESSES (Faiblesses)
What do we do well? Unique value?Where do we underperform? Gaps?
OPPORTUNITIES (Opportunites)THREATS (Menaces)
Market trends, emerging needsCompetitors, regulation, tech shift

4. Mini-dialogue : presentation strategique

CEO : "Walk me through the strategic plan for next year."

Vous : "Sure. Our vision is to become the market leader in our niche. Our strategy has three pillars: scale our GTM, build a competitive moat, and improve operational efficiency. Key milestones: Q1 product launch, Q2 Series B fundraise, Q3 international expansion."

CEO : "What's our competitive edge?"

Vous : "Our data and our speed to market. We iterate twice as fast as our nearest competitor."

Cabinet Action — Organisme de formation Qualiopi
Tel : 09 81 27 14 18 — [email protected] — cabinetaction.fr